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About General Tire

General Tire, a brand of Continental was founded in 1915, celebrating over 100 years in the tyre industry. The General Tire brand has proven its ability to compete in the constantly changing tyre industry with manufacturing and technological advancements, ensuring their products stay at the forefront of tyre performance. Their tyres are produced for many different vehicles, but their speciality is 4x4 and SUV tyres. With a wide range of tyre patterns and sizes, they continue the on-going tradition of being the customers’ choice when it comes to quality, value and performance. This commitment is demonstrated by General Tire's strapline ‘Anywhere is Possible’ – a mission statement used to convey all aspects of performance, handling and durability across the full spectrum of driving situations.

General Tire videos

The New Altimax One / One S - Anywhere is possible

The Moment - Hamish Frost and General Tire

The New Grabber GT Plus - Anywhere is possible

Recommended General tyres

General car tyre

The Altimax One features a three-groove tread pattern, designed to deliver precise handling and safe braking in dry conditions. In wet conditions, the large number of gripping edges provide drivers with increased traction and confidence when conditions get tough. Featuring General Tire’s unique Visual Alignment Indicator (VAI) and Replacement Tire Monitor (RTM) technology.

The Altimax One S features a four-groove tread pattern, designed to fit higher performance sizes to ensure improved water dispersal at higher speeds, which further supports drivers with cornering confidence. Featuring General Tire’s unique Visual Alignment Indicator (VAI) and Replacement Tire Monitor (RTM) technology.

General SUV & 4x4 tyre

General Tire‘s new SUV on-road summer product line designed to deliver a reliable performance with SUV dedicated robustness, outstanding wet grip and high mileage.

General All Season Tyre

The Altimax A/S 365 distinctive 'zig-zag' grooves of the Altimax Winter Plus allow the best possible winter traction and cornering stability on snow and ice. The wide longitudinal and lateral grooves in the tread ensure additional safety on wet roads.